Our Story

trivago was conceptualized in 2005 in Düsseldorf, Germany by 3 university friends: Rolf Schrömgens, Peter Vinnemeier and Stephan Stubner. Like most start-ups, the site’s first iteration was deployed from a garage. In 2006 Stephan decided to become a professor, so Malte Siewert joined the founding team. Today, our leadership team consists of CEO Axel Hefer, CFO Matthias Tillmann, CPO Anja Honnefelder, CMO Joan Armitage and CDO Alexander Forstbach.

trivago infograph

With just €1.4m initial investment, trivago has grown to one of Europe’s most notable unicorns. What was once a website only available in Germany, built by 3 guys in a garage, now operates in 54 global markets and employs talents from across the globe.

Human Learners

We attribute trivago's success to our company culture built on human learning and emotional intelligence. This balance continues to attract the best talents from every corner of the globe.

“In the beginning, we were not entirely sure what direction we wanted to drive the business model, but we were very sure what kind of company we would like to run.”

Rolf Schrömgens
Founder of trivago

Our team of creative and driven entrepreneurs come together to build a hotel search that is fast, intuitive and unbiased, with the longstanding mission…

To be the traveler’s first and independent source of information for finding the ideal hotel.

We enable all our advertisers, from independent hoteliers to the largest hotel chains, to grow their businesses by accessing our broad audience of monthly users.

Read more about our product Our Story

Our Leadership Team

Leadership Team Member

Axel Hefer
Chief Executive Officer (CEO)

Leadership Team Member

Anja Honnefelder
Chief People Officer (CPO)

Leadership Team Member

Matthias Tillmann
Chief Financial Officer (CFO)

Leadership Team Member

Alexander Forstbach
Chief Data Officer (CDO)

Leadership Team Member

Jon Armitage
Chief Marketing Officer (CMO)